Tune into WIIFM
Tune into WIIFM

Tune into WIIFM

By Gerald George Mannikarote, MBBS MBA What’s your audience’s frequency?  What’s the station that your customer is listening to?  What channel should you set your dial to?  I would bet…

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Be A STAR Communicator
Be a STAR communicator

Be A STAR Communicator

Be a STAR Communicator by Gerald George Mannikarote, MBBS MBA Several years ago, I was introduced to something that was intended to help a person with job interviews.  It is…

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Self Perception Trumps Good Performance
Self Perception Trumps Good Performance

Self Perception Trumps Good Performance

Self Perception Trumps Good Performance by Chaz Hollins, BA MA While this isn't a message dealing with politics, how do you think the presumptive Republican nominee views himself? Do you believe…

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