Tune into WIIFM
By Gerald George Mannikarote, MBBS MBA What’s your audience’s frequency? What’s the station that your customer is listening to? What channel should you set your dial to? I would bet…
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June 29, 2016
By Gerald George Mannikarote, MBBS MBA What’s your audience’s frequency? What’s the station that your customer is listening to? What channel should you set your dial to? I would bet…
Be a STAR Communicator by Gerald George Mannikarote, MBBS MBA Several years ago, I was introduced to something that was intended to help a person with job interviews. It is…
Self Perception Trumps Good Performance by Chaz Hollins, BA MA While this isn't a message dealing with politics, how do you think the presumptive Republican nominee views himself? Do you believe…